THE
THE
We asked marketers about CTV’s role in the ad mix right now and moving forward.
The consensus?
Proceed with intention — CTV offers major opportunities for performance marketing if you tap into the right tools.
Current CTV advertising is effective…
Current CTV advertising is effective…
But there’s still room to grow and earn proof points. As of now, marketers are eager to see wider progress made in key areas.
THE IMPACT
50% of marketers believe current CTV advertising is effective.
Increasing impact:
CTV needs help, and MNTN is up to the challenge. Their platform uses automated media buying technology to optimize campaigns toward specific performance goals. And their attribution model, called Verified Visits™, lets advertisers know when a viewer sees their CTV ad, then visits their website, and converts. But it gets better — Verified Visits™ are counted only if the viewer visits your site organically or directly after seeing your ad. It only takes credit for website traffic when users haven’t interacted with other media sources. The result? Squeaky clean, deduped data that helps ensure better performance.
THE IMPACT
50%
of marketers believe current CTV advertising is effective.
Increasing impact:
CTV needs help, and MNTN is up to the challenge. Their platform uses automated media buying technology to optimize campaigns toward specific performance goals. And their attribution model, called Verified Visits™, lets advertisers know when a viewer sees their CTV ad, then visits their website, and converts. But it gets better — Verified Visits™ are counted only if the viewer visits your site organically or directly after seeing your ad. It only takes credit for website traffic when users haven’t interacted with other media sources. The result? Squeaky clean, deduped data that helps ensure better performance.
Feature improvements will unlock CTV’s full potential.
Feature improvements will unlock CTV’s full potential.
Marketers want to see change in the CTV advertising world. They agreed on these top two areas of improvement:
0
0
%
%
Measurement and attribution
0
0
%
%
Audience targeting accuracy
THE Changes
Here are the changes marketers are looking forward to most in the next 1 to 3 years:
0
%
advanced audience targeting capabilities
0
%
interactive and shoppable ads
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%
deeper personalization and dynamic creative optimization
Onwards with upgrades:
These aren’t big challenges if you work with the right partner. MNTN uses advanced audience targeting, automated optimization, and measurement + attribution built specifically for CTV. They’re also fully integrated with Google Analytics, so advertisers can measure their CTV campaigns alongside their other digital performance channels. And by taking an audience-first approach, advertisers can reach viewers across 150+ premium streaming networks. Ads reach their desired audience, regardless of where they’re watching from, and marketers can tailor their ads with messaging that will resonate with the audience.
THE Changes
Here are the changes marketers are looking forward to most in the next 1 to 3 years:
0
%
advanced audience targeting capabilities
0
%
interactive and shoppable ads
0
%
deeper personalization and dynamic creative optimization
Onwards with upgrades:
These aren’t big challenges if you work with the right partner. MNTN uses advanced audience targeting, automated optimization, and measurement + attribution built specifically for CTV. They’re also fully integrated with Google Analytics, so advertisers can measure their CTV campaigns alongside their other digital performance channels. And by taking an audience-first approach, advertisers can reach viewers across 150+ premium streaming networks. Ads reach their desired audience, regardless of where they’re watching from, and marketers can tailor their ads with messaging that will resonate with the audience.
CTV is a unique digital ad channel.
CTV is a unique digital ad channel.
Marketers don’t treat CTV like a linear TV channel. And they don’t treat it like social media either.
THE Stats
0
%
believe the CTV ad format differs drastically from other forms of video advertising
0
%
approach CTV drastically differently than social media
0
%
borrow more from digital playbooks when planning + launching CTV campaigns
Peak performance:
MNTN believes CTV is at its best when it’s leveraged for performance marketing. Just like other key digital channels like paid search and social, advertisers can target specific audiences based on interests, shopping behavior, and more using third-party audience segments. And they can retarget website visitors who showed high intent when visiting the advertiser's website. Different channel, same mission accomplished.
THE Stats
0
%
believe the CTV ad format differs drastically from other forms of video advertising
0
%
approach CTV drastically differently than social media
0
%
borrow more from digital playbooks when planning + launching CTV campaigns
Peak performance:
MNTN believes CTV is at its best when it’s leveraged for performance marketing. Just like other key digital channels like paid search and social, advertisers can target specific audiences based on interests, shopping behavior, and more using third-party audience segments. And they can retarget website visitors who showed high intent when visiting the advertiser's website. Different channel, same mission accomplished.
CTV will only get bigger from here.
CTV will only get bigger from here.
Marketers are optimistic about the future of CTV advertising.
The Future
64% believe CTV will be a bigger presence in a marketer’s ad mix.
Future forward:
Ease and efficacy in marketing — MNTN creates both. Their platform gives marketers access to the largest pool of Connected TV households in the U.S., with over 85k third-party audiences, customizable retargeting segments, and CRM lists. With MNTN’s self-serve platform, running a campaign is as simple as a few clicks — no contracts or setup fees. Just upload your ad creative, define your audience/budget/goal, and you’re ready for takeoff.
The Future
64%
believe CTV will be a bigger presence in a marketer’s ad mix.
Future forward:
Ease and efficacy in marketing — MNTN creates both. Their platform gives marketers access to the largest pool of Connected TV households in the U.S., with over 85k third-party audiences, customizable retargeting segments, and CRM lists. With MNTN’s self-serve platform, running a campaign is as simple as a few clicks — no contracts or setup fees. Just upload your ad creative, define your audience/budget/goal, and you’re ready for takeoff.
Don’t wait for future innovations — take advantage of CTV’s possibilities today. With MNTN, you’ll skip over the typical hurdles and get right to the good stuff, like advanced audience targeting, automated optimization, and clean, deduped data. Experience the best CTV has to offer with MNTN.
Don’t wait for future innovations — take advantage of CTV’s possibilities today. With MNTN, you’ll skip over the typical hurdles and get right to the good stuff, like advanced audience targeting, automated optimization, and clean, deduped data. Experience the best CTV has to offer with MNTN.